01 / Paid media

Paid
media

Plan, manage and measure advertising campaigns around the people you want to reach and the actions you want them to take.

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02 / Where we can help

Manage more than the ad

An effective campaign depends on the audience, the message and what happens after someone clicks.

We manage campaigns across Google Ads, Microsoft Advertising, LinkedIn and Meta, along with account-based marketing (ABM) platforms. The mix depends on your audience, goals and budget.

Campaigns

Choose relevant keywords or audiences, organize campaigns and write ads that explain the offer.

Landing pages

Make sure the destination matches the ad and gives visitors the information they need before contacting you.

Optimization

Review search terms, targeting, budgets and results to decide what to adjust.

Look at the inquiries
behind the clicks

Campaign reports should help you understand what your spending produced. Where lead information is available, we use it to distinguish an inquiry from a qualified opportunity.

03 / How we work

How we work

Plan

Agree on the audience, advertising budget and actions to measure.

Launch

Build or revise campaigns and check tracking and landing pages.

Manage

Review performance and make documented changes to the campaign.

04 / Project scope

What the work includes

We agree on the priorities and deliverables before work begins. Depending on the scope, that can include:

Campaign structure and targeting
Ad copy and landing-page recommendations
Conversion tracking review
Budget monitoring and performance reporting

A GOOD FIT WHENYou need help launching paid campaigns or understanding why existing advertising is not producing the inquiries you expected.

Common questions

Can you review campaigns already running?

Yes. An initial review can identify opportunities in campaign structure, targeting, messaging, landing pages and measurement.

How is the budget decided?

We discuss your goals, market and available resources before proposing an approach. Advertising spend and service scope should be clear before work begins.

Paidmedia