01 / Marketing strategy

Digital marketingstrategy

A digital marketing plan built around your business, your customers and the resources you have.

02 / Where we can help

Decide where to focus

You may already be investing in digital marketing without a clear view of what deserves more attention. We review your current activity, learn how customers choose your business and recommend where to focus your time and budget.

Planning

Define your goals, audience and priorities, then put the work in an order your team can follow.

Messaging

Explain your services in terms that matter to customers, with a consistent message across your website and campaigns.

Channels

Evaluate where to reach your audience and how each channel will contribute to the plan.

Work with
a defined plan

The recommendations should fit your budget, the time your team has available and the results you need to evaluate. We agree on those details before adding more activity.

03 / How we work

How we work

Review

Discuss your goals and review your current website, campaigns and reporting.

Plan

Set priorities, responsibilities and the measures you will use to judge progress.

Apply

Put the agreed work into action and revisit the plan as results come in.

04 / Project scope

What the work includes

We agree on the priorities and deliverables before work begins. Depending on the scope, that can include:

A review of your current digital marketing
Audience and messaging recommendations
Channel and budget priorities
An action plan with responsibilities and measures

A good fit whenYou need a digital marketing plan, a second opinion on current activity, or help deciding what to do next.

Common questions

Do we need a strategy if we already run campaigns?

A strategy can help connect existing campaigns to your broader goals. We can start with what is already in place and identify where it needs focus.

Can you help put the plan into action?

We can discuss implementation support across the relevant services. The scope is shaped around your team and the work you need.